Nadezhda Doktorova

EIKIRIE is a fashion brand that carries the cultural code of the northern people, with its target market centered around middle segment. Natural fabrics such as wool, silk and cotton are used in the producion of clothes. EIKIRIE holds the unique philosophy of the designer’s homeland. The brand helps Nadezhda introduce the nature of the North and the northern people. Taditions and modernity are evident in the design. There is a philosophy to the name of the brand. The word «EIKIRIE» translates as «crossing a river». The river symbolizes a life that we must all go through with dignity, keeping hope alive in our hearts. This is a brand for people who are looking for unusual, amazing clothes and follow fashion trends.

In 2021, the October issue of «ELLE» magazine came out, featuring Yakut models wearing Nadezhda’s collection.

«We grow and evolve by searching for our own cultural codes in this big world. In my opinion, this is especially important now, more than ever. «

Location: Yakutsk, Russia