Angelina Erf

The story of the brand ANGELINA ERF is the story of a dream come true. Angelina’s mother taught her to sew. After finishing school, she got a degree in design and worked in luxury retail for a long time, often traveling to Italy as a buyer. Working with foreign brands showed the young designer the importance of scrupulousness to the smallest details and impeccable seam treatment. In 2012, she finally decided to start her own brand. She ordered the production of the first ANGELINA ERF collection based on sketches of the designer. The experience turned out to be so successful that she soon organized her own small production facility, where the next collection was created. Once she released the collection, the brand rapidly rose to success: in 2014, the first showroom was opened in Krasnoyarsk, and three years later — in Moscow. «I see a response to the philosophy that was embedded in the brand’s DNA. I am proud of the fact that the clothing items are manufactured in my own production facility, where I can control the entire production cycle, which guarantees the highest quality of tailoring and individuality», says Angelina.